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Designed to convey the essence of the brand and the originality of its design, the Metalmobil shop-in-shop project launches with its first store in the showroom of its partner ASTRANOVA. www.astranova.be
The event on 22 May was attended by Chairman Gianfranco Tonti, the area sales managers and the art director who, together with Astranova’s guests, buyers and designers from the sector, inaugurated this important new Metalmobil sales initiative.
The event saw the creation of a Metalmobil display corner in the Ghent showroom in Belgium, a space dedicated to the brand’s leading collections, from sofas and armchairs to outdoor seating and its bestsellers.
The shop-in-shop, designed to ease the identification of the products in its sales partner’s store, is a modular and versatile display system which, over time, will be able to adapt to the introduction of new items.
The careful selection of the proposed collections makes it possible to display 15 products belonging to 7 different collections in a single 16 m2 space, as well as a vertical graphical element that identifies the brand and contains paper documents.
The presence of a shop-in-shop in the showrooms of partner companies across the world gives customers the chance to experience the quality of the Metalmobil product range in person while strongly promoting 100% Italian design.