Metalmobil is becoming Et al.
This important step brings to a close the rebranding process the company has been involved in during the past two years.
The 2019 edition of the Salone del Mobile is the first opportunity to relate the products of this evolution and present the new offerings.
Marc Sadler, Philippe Nigro, Harri Koskinen, Emilio Nanni, Andrea Anastasio, Giulio Iacchetti, Makio Hasuike, Talocci Design, and from today even Giovanni Levanti, are the designers whose projects will be bringing to life this new phase for the company.
In this renewed form, as suggested by the name Et al., which derives from the Latin et alii (and others), the company emphatically states its mission: create groups, aggregate, design together to satisfy the requirements of the new collective ecosystems and spaces.
The novelties include the chairs Palau by Marc Sadler and Ambit by Giovanni Levanti, as well as the brand extension of the Myra series designed by Emilio Nanni. New elements join the brand’s latest collections: Shade by Philippe Nigro, Hull by Harri Koskinen, Pillow by Andrea Anastasio, Cuba by Marc Sadler, Dalton by Giulio Iacchetti, To-Kyo by Makio Hasuike and Stripes by Talocci design.
An extraordinary production, that took place in the last two years, made possible by the major technical, industrial and cultural heritage the company has amassed in more than 60 years.
The collections are exhibited within a fit-out project conceived by the architect Gianni Filindeu, who explains: “The space designed for the Salone del Mobile translated into architecture the transition from Metalmobil to Et al. Underlying it all is a desire for renewal, starting from the recent past. A clear and profound evolution, but not a clean break form the past.”
Et al. was at the Salone del Mobile also in the reception space of ADI - Associazione per il Disegno Industriale (hall 16/20) with 8 elements from the Cuba series by Marc Sadler, 3 metal chairs from Philippe Nigro’s Shade collection, a low table from the Jet series and an AX high table.
Pav 10 - Stand E02/E04
Ph. Giuliano Koren