New technical sponsorship for Et al., the reference brand for the production of design furniture for community and aggregation spaces: the iconic Pillow collection, designed by Andrea Anastasio, has been selected to furnish the halls inside the “Museo del Novecento” in Milan, where the “DE PISIS” exhibition takes place.
Pillow is a chameleon-like product, so much more than a simple pouf: indeed, its structure enables it to exist freely and independently within any environment, making it an autonomous chair, which can adapt to diverse furnishing and architectural requirements, thanks also to its variety of available colours and textures.
Andrea Anastasio explains: “Pillow stems from a meditation on the need to take a break and rest that we all have during the course of a day, and from observing convivial and social rituals of human beings in different cultural settings. My travels and research on nomadic cultures in Asia and the Middle East, along with an interest in the changing means of aggregation in Western metropolises, made me think about the possibility of combining different ways of "being together” and giving form to a chair that would allow for the greatest possible amount of movement, enabling its users to express their desire for sharing or privacy”.
With this partnership, Et al. confirms its vocation for devising and presenting modern and high-quality furniture for public spaces: museums, theatres, bookshops, as well as hotels, restaurants and cafes. Thanks to its extraordinary know-how, major artisanal legacy and customisable solutions, it satisfies the specific requirements of its customers, by improving the lifestyle of people and their relationship with the spaces they inhabit.
It is a precise philosophy that is shared with emerging and established designers from the international scene whom the brand calls upon to interpret its values with intelligence and creativity.
Like the numerous collections in the catalogue, Pillow by Andrea Anastasio, which was chosen for the Museo del Novecento in Milan, is a clear example of this: through a constructive and flexible dialogue, designers work alongside Et al. in the design of new forms of functional and sustainable furniture, based on precise modern aesthetic parameters, that cater tangibly to contemporary living requirements.
Museo del Novecento, Milan
4 october 2019 - 1 march 2020
by Pier Giovanni Castagnoli + Danka Giacon
Photo credits: Marco Cappelletti