Et al.  Rebranding

Et al. Rebranding


It is with great pleasure that we inform you that the international jury of the XXVII Premio Compasso d'Oro ADI has awarded the HONOURABLE MENTION to Et al. with Leonardo Sonnoli, Irene Bacchi -Studio Leonardo Sonnoli; Giovanni Maria Filindeu Architetti and Massimo Gardone - Azimut, for the project Rebranding.

 Consolidating a process of evolution and corporate growth, the rebranding project aimed to achieve its own design originality expressed through design.

 Various strategic actions were undertaken involving product design, graphic design, exhibition design and photography.

The company's name meaning "and others" (from the Latin et alii) refers to the co-authorship of a work, a value in which the company is reflected as an open and aggregating ecosystem that is continuously enriched by the participation of different people, experiences and knowledge.

The graphic project has redefined the entire coordinated image, new temporary spaces have been designed for the main trade fair events.

But above all, the new identity consists of a new vision of the catalogue, hence with the choice of new authors for new products.

Thanks to all those who have collaborated in making this a success.